Hey beauties! I’m Michelle, the heart behind Because of Her.
My small business was born from my own story... from emotion. As someone who adores cute clothing, I spent way too many times wandering into boutiques both online and in stores as well as big name and department stores only to find the sizes stopped at Large, XL, or if I was lucky, XXL. Early on as a teenager then soon following me into my adults years, I became what I call an “accessory shopper” because those were often the only things I could count on fitting, while all I really wanted was to step through that change room door and try on the clothes I loved. So many amazing women like us were simply left out of the style conversation, and that just didn’t feel right.
Because of Her is here to shift that.
I truly believe every body is beautiful and deserves clothing that’s fun, expressive, and made just for them. Clothes shouldn’t make you feel like an afterthought. They should make you feel confident, comfy, and most of all... included. That’s why I’m proud to offer sizes from Small all the way up to 4XL, because style should never have limits.
What makes this brand even more special? You get to customize your pieces! Style is personal and it changes with your mood. Maybe today you’re feeling floral and bright (like me), something spicy (like my daughter), or just chill and want something cozy that feels like a warm hug. When we customize together, your top truly becomes you in that moment.
Every item is thoughtfully made with real bodies in mind, designed so you can wear it with pride and confidence. Whether you’re browsing online or catching me at a market or trade show, my biggest hope is that you leave feeling seen, celebrated, and totally in love with what you’re wearing.
Thank you so much for supporting inclusivity, individuality, and this small dream built Because of Her.
With all my love,
xoxo Michelle